Fifi O’Neill has established a novel international reputation for her particular sense of style. She is the single-most accomplished editor, photo stylist, blogger and best-selling author known for perpetuating prairie style.
Fifi has produced elaborate features on home decorating, food, gardening and design projects for numerous American, Italian, French, Dutch, German and Danish home design, lifestyle and special interest publications. Her work appears often in Maison Romantique, Jeanne d'Arc Living, Casa Romantica, Casa Antichi, Bord de Mer, Decorare Casa, Romantisch Leben, Country Living, Coastal Living, Country Sampler, Creative Home, Home Companion, and Cottage Style, among many others.
Fifi is also a book author and creative director-photo stylist for the best-selling book, Romantic Prairie Style: Homes Inspired By Traditional Country Life, created together with notable photographer, Mark Lohman. (2011, Ryland Peters/Cico Books, London/New York). With Romantic Prairie Style featured on the Wall Street Journal and Amazon best sellers booklists, a second book in the series, The Romantic Prairie Cookbook: Field-fresh Recipes and Homespun Settings, was published in 2012 (also Ryland Peters/Cico Books, London/New York). Aspiring to reach an even greater audience including a significant bridal market, the third book in their series entitled, Prairie- Style Weddings: Rustic and Romantic Farm, Woodland and Garden Celebrations, published December 2014 (Chronicle Books, San Francisco).
The popularity of her online blog, chezFifi, reaches in upwards of 2 million followers. She attributes success of this style-guide blog to the timeliness of featured projects and the way in which her audience embraces resourceful ideas and unique advice. Reader commentary frequently notes that she is especially imaginative and inspiring yet approachable and cost-conscious.
Subsequent creation and premier of two national magazines: Prairie Style (directly inspired by consumer demand for her blog and books) and French Country Style have followed. As founder and executive editor of these magazines, Fifi is also editor for Romantic Country and Tuscan Home, published quarterly.
Fifi's trademark, FIFI O’NEILL PRAIRIE STYLE™ , reflects her extensive experience as a multi-faceted talent developed, early on, while growing up in Paris, France, and then, with career endeavors working and living in Switzerland, Canada and eventually, in the United States. She attributes her particular viewpoint for much of her work to having fallen for an extreme variety of enchanting prairie regions across Europe, Canada and America. As she notes, “The people, events, culture, craft and exquisite natural settings have inspired a surprising level of beauty, design, resourceful creativity, hand-crafting, comfort, simplicity, sustainability and harmony with the earth.”
Today, Fifi's romantic prairie style-inspired ideas, articles and published works continue to attract a compelling and vast audience. Her vision engages with the kind of timeless, trend-right appeal that is increasing with proven preference among global readers, followers, influencers, and the media.
Fifi is currently at work on related Fifi O’Neill Prairie Style™ product development and continues to produce editorial working globally based from her charming, fishing cottage enclave located in Sarasota, Florida.